There is an incredible advantage that brands today enjoy: Every customer on the planet is just a click away. The challenge, however, is that every competitor in the world is also a click away.
In a frantic effort to capitalize on this sudden surge in opportunity and competition, brands quickly race to expend more and more money and resources to get noticed in an ocean of “unique” digital marketing content and campaigns — hoping that the attention they earn results in growth.
This results in an endless cycle of tactical executions with businesses struggling to catch up with the latest creative content, emotional grabbers, added features, promotions, and discount schemes.
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