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COGNITIVE BRAND MANAGEMENT

COGNITIVE BRAND MANAGEMENTCOGNITIVE BRAND MANAGEMENTCOGNITIVE BRAND MANAGEMENT

Engineering brands that command irrational loyalty through strategies grounded on psychology and behavioral economics. 

COGNITIVE BRAND MANAGEMENT

COGNITIVE BRAND MANAGEMENTCOGNITIVE BRAND MANAGEMENTCOGNITIVE BRAND MANAGEMENT

Engineering brands that command irrational loyalty through strategies grounded on psychology and behavioral economics. 

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ABOUT US

There is an incredible advantage that brands today enjoy: Every customer on the planet is just a click away. The challenge, however, is that every competitor in the world is also a click away.  


In a frantic effort to capitalize on this sudden surge in opportunity and competition, brands quickly race to expend more and more money and resources to get noticed in an ocean of “unique” digital marketing content and campaigns — hoping that the attention they earn results in growth.   


This results in an endless cycle of tactical executions with businesses struggling to catch up with the latest creative content, emotional grabbers, added features, promotions, and discount schemes.  

This needs to change.

The only way to gain a competitive advantage in today’s cutthroat marketing landscape, is for brands to establish a clear and distinct Cognitive Position — to understand the mental pathways that their customers utilize in making purchase decisions, and build a strategy in response to them. 


MOTHERSHIP is a Cognitive Brand Management consulting firm that integrates behavioral sciences with business fundamentals to build brands where it matters most: At the point of consumer decision, empowering brands to break through the ocean of extreme competition and command irrational loyalty. 

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