We’re a
Cognitive Brand Management firm.

Brands must be built for decisions. This requires a completely different approach engineered to define the belief systems and biases that shape the consumer decisions in your industry specifically, and translate them into actionable strategic executions designed for growth.

MOTHERSHIP was built for exactly this.

Mind to Market.

Brands that are built fo customer decisions, ties brand strategy directly to business success across three specific areas of growth: Repeat Business, Loyalty, and Allegiance.

Greg Hoffman, Nike CMO

The world has changed.
This is “...a call to arms for brand builders to rediscover the human element in forming consumer bonds.”

To succeed, your brand must own the mind first, scale that ownership, and then own the market — establishing Complete Coherence for the customer across their perception, decisions, and conversion.